This is by no means a complete list of terms. This list is very much for the beginner and will help you start to understand the basics of the terminology related to building your own website.


Above the Fold — The portion of any given webpage that you can see without scrolling down. The term is borrowed from printed newspapers, the best and most important information is placed above the fold in the paper which is the part you can see without flipping it over or unfolding it.

Affiliate Marketing — The practice of partnering (affiliating) with a company or companies with the intent to earn commissions by promoting their products.

Alt Text (Alternative Text)– This is the secondary title that goes into images. It helps with SEO to have both the title and Alt Text fields filled in.  It can be the same as the title.

Google Analytics are Important

AnalyticsGoogle collects and sorts numrous statistics about your website. Google Analytics is a Google provided service that measures traffic statistics, visitor flow, time spent on site and much more data about your website and the traffic to it. This is critical information when analyzing your websites success level and how to improve it.

Anchor Text — The actual text of the clickable colored words in a paragraph.

Article Directory — This is where you are welcome to write articles on just about any subject, but most often they are related to your site. These articles will contain links to your own website, thereby generating traffic.

Autoresponder — This is simply is a computer program that will automatically answer any email sent to it. They are capable of complete automation and a very efficient time saving tool once it’s set up.
“Aweber” and “GetResponse” are the two most well known of autoresponder services.

Aweber — This is a very popular autoresponder service company. The fees start at $19 per month but rise dependent on your list size and other factors.

Backlinks — These are incoming links to your website. Basically, it is any webpage link received from any other website to yours.

Banned — This is what happens to your site when you break the rules of SEO that Google sets out.

Banners — Any advertisements placed on web sites, usually the size for a typical ad referred to as a banner is 468×60 pixels.

Black Hat SEO — Using “underhanded” ways of trying to trick the search engines to get better rankings for your website.  **NOT RECOMMENDED EVER**No to Black Hat SEO

Blog — Originally short for “web log”, now is a word all to its own.  Wordpress is a blogging platform.

Blogosphere — This refers to interconnectivity of the “community” of blogs and their links on the World Wide Web.

Browser — The program used to access the internet. Browsers include Internet Explorer, Firefox and Google Chrome.

Call to Action — This is any button or link on your site that encourages a visitor to click. The click changes them into a lead, then your goal is to change them into a purchasing customer.

Categories — Compartments in your site. The titles  are used to organize blog posts and other articles of information.

Content Management System — CMS’s as they are called allow internet marketers to build and create websites with relative ease and not a lot of coding knowledge needed.  CMS examples include WordPress, Drupal, and Joomla.

I Eat Code Spider

Crawler — A search engine’s crawler, also known as a spider follows links to web pages. It makes copies of those pages and stores them in the SERP’s.

CSS — Learning to use a “Cascading Style Sheet”  is a way to add great flexibility and numerous other visual attractions to your website.

Dashboard — The dashboard is the place (behind the scenes) where you build and control your website from.

Direct Traffic — Traffic that your website gets from people who have gone directly to your site by typing the URL in themselves.

Domain Name — Starts with “http://” and is the web site’s main URL (address). Acquiring a “.com” is important.

Fiverr — A huge community of people offering services of all possible sorts for $5. The service also lists people looking for all different kinds of work to be done for $5. This can be its own income source for those inclined.

Footer — This is the area at the bottom of your website. It usually contains the © 2014 symbol with the domain name. Advertising can be added to the footers with the use of “Widgets”

URL Extensions

Forum — An online place – a community where people with common interests meet to share information.

FTP — File Transfer Protocol. This is a manual system for transferring files from one host to another.

Heading Tags — These are named H1, H2, H3, H4, H5 and H6. H1 is the largest and should be used as the main heading of each page or post, H2 is sometimes more appropriate depending on the theme chosen. Subheadings should be H3 and H4 and those within they should be used in descending size order from top to bottom related to their importance on the page.

HTML — HyperText Markup Language, the basic programming language used in making web sites.

HTML5 — The fifth revision to the HTML language of computers

Hyperlink — This is the coloured underlined, words in a body of text that links you out to other sites or information. 

Internet Marketing — The collective term referring to the many ways of reaching consumers online. Some of these include article marketing, video marketing, social engagement and many more.

Internal Linking — This is linking one page to another within your own site. This helps users find more information and stay on your site longer.

Keyword — Keywords are a word or a short group of words that a person may search for in a search engine. They are usually two to three words long.

Landing Page — The first page a person “lands” on when initially arriving to your site. This page can be any page on your site.

Long Tail Keywords — Same as a keyword except it’s longer. Long tail keywords can be up to 5 words long (anything longer than 5 words gets messy and hard to remember if you are using it as a domain name). LT keywords are not to be overlooked since they can amount to 50% or even more of a site’s organic search traffic.

Mailing List — When you have a good website with good information your visitors are naturally going to want to learn more from you.Join Our Mailing List They will join your mailing list through an opt-in form using Aweber (one option) that you’ve added to the sidebar of your site in a widget.

Microblogging — Is blogging but only 140 characters at a time. Twitter is the most well known of micro-blogging platforms.

Natural Listings — These are listings achieved by proper, good quality SEO. Good quality information gets rewarded with good SERP rankings. Also called “Organic Listings”

Niche — This is simply a subject or any topic of interest under the sun. There are people interested in nearly EVERY niche under the sun. (Niche is a French word and is pronounced “Neesh” not Nitch)

Opt-in — When joining a mailing list of this type it requires a person requesting membership to receive a second email where they must confirm their desire to join the list.

Identify a Niche

Opt-out — Required by the CAN-SPAM Act all commercial emails must have an “Unsubscribe” link to allow easy opting out at any time.

Organic Listings — See Natural Listings

Plugin — These are third party created extras bits of functionality you can “Plug-In” to your website to add all sorts of features, from spam blockers to table of contents to social media displays. There are thousands of them.

Pop-Ups — This is an almost outdated form of advertising that is quite annoying and ineffective for most visitors. It automatically “Pops Up” a window that requires your action before you can continue on the desired site. Most people have “Pop-Up Blockers” now.

Query — This is the same as a search term. These are the words people are looking up in the Google, Bing or Yahoo search bar when searching for items online.

Rank — This is where Google deems your website should be in the SERP’s. You can rank in many different places for numerous keywords and gain a lot of traffic from first page ranking for many keywords.

Referral Traffic — Traffic that comes to your website from another one that referred it to yours.

Search Engines — Search engines are the tools people use to search for things online. Google is the most popular.

Search Engine Optimization (SEO)— The methods used to obtain favorable rankings with Google. There are dozens of effective methods that all work to varying degrees.

Search Engine Results Page — SERP’s, are the sequential list of web pages displayed by a search engine. Every keyword will produce a different SERP for a single website.

Search Terms — These are the words people are typing in to the search bar of a search engine to find information online.

Sidebar — These are adjustable areas of your website that can be either on the left side, right side, or both sides depending on the theme you’ve chosen. You will then add widgets to your sidebar.

Spam — Usually refers to unwanted emails and advertising. It’s now required that all commercial/business emails have an “Unsubscribe” button on them. 

Also using a double “Opt-In” sign up form is the best way to make sure people actually want to be on your list. This is to avoid the penalties associated with breaking the laws in the CAN-SPAM Act. Some Black Hat SEO methods use spam.

Spider — These are search engine spiders that “crawl” around the web and websites and then return the information to the search engine for proper SERP listings.

Squeeze Page — A web page used only to gather email addresses for a list.

Tags — These are short one or two word descriptions that indicate what a page or post is about.

Theme — This is the basic template that you build the pages and posts of your website on, then customize to make it your own.

URL — Uniform Resource Locator. These are the sometimes numerous letters and symbols that make up the address of specific web pages.

Unique Value Proposition — What is it that sets your company apart from others? Why should a consumer choose your business?

Webinar — These are online virtual seminars that anyone with an internet connection can tap into from anywhere in the world.

Website — This is the “house” that you build behind your domain name.

White Hat SEO — These are the good tactics and above board methods for obtaining high rankings for your webpages in Google.

Widget — These are movable self-contained “areas” that you add to the sidebars and footers of your websites. These can be populated with a variety of other information from a list of “Recent Posts” to your “Privacy Policy” to advertising of any sort.

WordPress —  Wordpress is a CMS (Content Management System)

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